David Beckham and the changing (re)presentations of English identity

Harris, John and Clayton, Ben (2007) David Beckham and the changing (re)presentations of English identity. International Journal of Sport Management and Marketing, 2 (3). p. 208. ISSN 1475-8962

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David Beckham is, arguably, the most high profile association football player in the world, securing global media interest in all aspects of his life. Contradiction and inconsistencies are prevalent within the narratives that accompany the conflicting images of Beckham where media discourse has been adjusted to position him as both hero and villain. This paper examines the inconstant nature of the nationalistic and masculine discourses applied to Beckham and the diversity of roles played by him in upholding and distorting ideologies in sport. Beckham has become a cultural icon and a symbol of national identity and masculinised sporting pride. Yet many of his exploits, both on and off the pitch, have led to allegations of non-conformity. His role, therefore, is a complicated one as he is both symbol of, and an exception to, conceptualisations of Englishness and of the hegemonic model of masculinity.

Item Type: Article
Keywords: David Beckham, national identity, media, association football, soccer, English identity, England, image, roles, sporting pride, masculinity, press, sport.
Depositing User: RED Unit Admin
Date Deposited: 19 Jul 2018 15:46
Last Modified: 19 Jul 2018 15:46
URI: https://bnu.repository.guildhe.ac.uk/id/eprint/17540

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