Beyond the Numbers: Why Creative and Alternative Research Methods Matter in Exploring Lived Experiences in PR and Communications

Williams, Sarah (2025) Beyond the Numbers: Why Creative and Alternative Research Methods Matter in Exploring Lived Experiences in PR and Communications. In: EUPRERA Annual Congress, 24 - 26th September 2025, University of Lund, Sweden.

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Item Type: Conference or Workshop Item (Paper)
Depositing User: Research and Knowledge Exchange Office Admin 1
Date Deposited: 27 Jul 2026 11:28
Last Modified: 27 Jul 2026 11:28
URI: https://bnu.repository.guildhe.ac.uk/id/eprint/21315

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