Items where Author is "Kubacki, K."

Article

Moss, Gloria, Gunn, R. W. and Kubacki, K. (2008) Gender and web design: The implications of the mirroring principle for the services branding model. Journal of Marketing Communications, 14 (1). pp. 37-57. ISSN 1352-7266

Skinner, Heather, Kubacki, K., Moss, Gloria and Chelly, D (2008) International marketing in an enlarged European Union: some insights into cultural heterogeneity in Central Europe. Journal for East European Management Studies, 13 (3). pp. 193-215. ISSN 0949-6181

Book Section

Moss, Gloria, Kubacki, K., Hersh, M. and Gunn, R. W. (2009) Knowledge management: the benefits of collectivism. In: Profiting from Diversity: The Business Advantages and the Obstacles to Achieving Diversity. Palgrave Macmillan. ISBN 978-0230516168