Items where Author is "Mullen, Hilary"
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Moss, Gloria, Wulf, Catharina and Mullen, Hilary (2015) Marketing to 50+ Generations: An Overview of E-Behaviour in the UK and France. In: Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference. Springer, Cham, pp. 109-110. ISBN 978-3-319-18695-5