Items where Author is "Paa-Kerner, Greta"
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Paa-Kerner, Greta (2018) Pan-European Digital Marketing Tactics: A One-Size-Fits-All Approach? Journal of Euromarketing, 27. pp. 7-25. ISSN 1528-6967
Paa-Kerner, Greta (2015) When Relationship Marketing Becomes Prickly. Cambridge Marketing Review.
Paa-Kerner, Greta (2015) Cambridge Marketing College - interview about e-commerce. [Video]