Items where Author is "Parsons, Christine B."

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Number of items: 3.

Article

Furey, Sheila, Springer, Paul and Parsons, Christine B. (2014) Positioning university as a brand: distinctions between the brand promise of Russell Group, 1994 Group, University Alliance and Million+ universities. Journal of Marketing for Higher Education, 24 (1). pp. 99-121. ISSN 0884-1241

Fidler, Brian and Parsons, Christine B. (2008) World university ranking methodologies: stability and variability. Higher Education Review, 40 (3). pp. 15-34. ISSN p148-9585

Monograph

Furey, Sheila, Parsons, Christine B. and Springer, Paul (2010) Exploring the brand promise in a university context. Working Paper. UNSPECIFIED. (Unpublished)

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