Items where Author is "Sarma, Meera"

Article

Dey, Stephanie Agyepongmaa, Kizgin, Hatice, Sarma, Meera and Yamoah, Fred A. (2019) Towards a framework for understanding ethnic consumers’ acculturation strategies in a multicultural environment: A food consumption perspective. International Marketing Review, 36 (5). pp. 771-804.