Items where Author is "Springer, Paul"

Furey, Sheila, Springer, Paul and Parsons, Christine B. (2014) Positioning university as a brand: distinctions between the brand promise of Russell Group, 1994 Group, University Alliance and Million+ universities. Journal of Marketing for Higher Education, 24 (1). pp. 99-121. ISSN 0884-1241

Springer, Paul and Carson, Mel (2013) Pioneers of digital: success stories from leaders in advertising, marketing, search and social media. Kogan Page. ISBN 978-0749466046

Furey, Sheila, Parsons, Christine B. and Springer, Paul (2010) Exploring the brand promise in a university context. Working Paper. UNSPECIFIED. (Unpublished)

Springer, Paul (2009) Auditing in communication design. In: Design and Creativity: Policy, Management and Practice. Berg Publishers. ISBN 978-1847883070