Lessons on profiting from diversity

Moss, Gloria, ed. (2012) Lessons on profiting from diversity. Palgrave Macmillan. ISBN 978-0230250208

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Abstract

Lessons on Profiting from Diversity shows the strong business case for diversity and the deleterious effects of not allowing diversity to take root in organizations. The book provides fascinating insights into the case for gender diversity in the professional services, marketing and digital arenas, and shows the way in which a diversity mindset can be fostered in organizations. Contributors from the UK, USA and France offer fascinating and controversial insights into the imperatives of greater organizational diversity. It explores gender diversity in professional service firms, masculine organization cultures and how to change them and the topsy turvy world of advertising where adverts are targeted at the juries of prestigious prizes rather than consumers. Learn how the personality of purchasers can be reflected in the language of websites and how webdesign can serve different audiences. Learn also how gender and age can influence enterprise and digital activity, and the business case for embracing disability in the workplace.

Item Type:	Book
Divisions:	?? BucksNewUniversity ??
Depositing User:	ULCC Admin
Date Deposited:	23 May 2012 15:23
Last Modified:	11 Dec 2017 19:26
URI:	https://bnu.repository.guildhe.ac.uk/id/eprint/10128

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