An Investigation into Restaurant Attributes: A Basis for a Typology
Longart, Pedro, Wickens, Eugenia and Bakir, Ali (2017) An Investigation into Restaurant Attributes: A Basis for a Typology. International Journal of Hospitality & Tourism Administration, 19 (1). pp. 95-123. ISSN 1525-6480
|
Text
15643_Longart_P.pdf - Accepted Version Available under License Creative Commons Attribution Non-commercial No Derivatives. Download (472kB) | Preview |
Abstract
This article has the aim of presenting the basis for a new, clearer classification of restaurant attributes. The research followed an interpretive approach with a systematic review of the literature, compared and contrasted with the findings of six focus group interviews. A new model was devised with seven categories of restaurant attributes. This article presents a model that needs to be tested. Also, follow-up articles with more detail about the attributes under each category will be presented. This article organizes the disparate literature on restaurant attributes and looks into the relationship between attributes, particularly its influence on perceived consumer value.
| Item Type: | Article |
|---|---|
| Keywords: | Consumer decision making, restaurant attributes, restaurant consumers, restaurant marketing, restaurants |
| Depositing User: | RED Unit Admin |
| Date Deposited: | 22 May 2017 10:08 |
| Last Modified: | 26 Oct 2018 03:00 |
| URI: | https://bnu.repository.guildhe.ac.uk/id/eprint/15643 |
Actions (login required)
 |
Edit Item |