The Commodification of English Language Teaching in Tourism: A Sustainable Solution?
Stainton, Hayley (2018) The Commodification of English Language Teaching in Tourism: A Sustainable Solution? Tourism Management Perspectives, 25. pp. 123-130. ISSN 2211-9736
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Abstract
In a world of surging globalisation and increased pressure on countries to develop their English language learning provision, TEFL tourism is utilised as a medium for meeting demands across the world. In contrast to the ideological foundations of TEFL however, increased commercialisation has seen rise to a profit-orienteered form of alternative tourism. Deriving from a triangulated methodology consisting of a qualitative review of agency websites, blog analysis and quantitative survey data, it is concluded that the TEFL package facilitates the consumption of a post-modern tourist experience, where the TEFL experience is packaged and sold as a commodified product. Drawing upon lessons learnt by industries of a similar nature, notably volunteer tourism, this paper raises a number of sustainability concerns.
| Item Type: | Article |
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| Keywords: | TEFL tourism, volunteer tourism, sustainability, commodification, package tourism, commercialisation |
| Depositing User: | RED Unit Admin |
| Date Deposited: | 27 Nov 2017 11:31 |
| Last Modified: | 08 Sep 2020 08:18 |
| URI: | https://bnu.repository.guildhe.ac.uk/id/eprint/17223 |
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