Pan-European Digital Marketing Tactics: A One-Size-Fits-All Approach?
Paa-Kerner, Greta (2018) Pan-European Digital Marketing Tactics: A One-Size-Fits-All Approach? Journal of Euromarketing, 27. pp. 7-25. ISSN 1528-6967
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| Item Type: | Article |
|---|---|
| Keywords: | Pull marketing, digital marketing, Internet, customer journey, European marketing, HP, user-generated content |
| Depositing User: | RED Unit Admin |
| Date Deposited: | 12 Mar 2019 12:15 |
| Last Modified: | 12 Mar 2019 13:02 |
| URI: | https://bnu.repository.guildhe.ac.uk/id/eprint/17581 |
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