The Evolving Relationship between the Consumer, Advertising, Culture, and Media Consumption
Davies, Vic (2018) The Evolving Relationship between the Consumer, Advertising, Culture, and Media Consumption. Journal of Euromarketing, 27. pp. 43-54. ISSN 1528-6967
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| Item Type: | Article |
|---|---|
| Keywords: | Advertising, digital advertising, media, ad agency, advertising agency, media agency, consumer, behavior. |
| Depositing User: | RED Unit Admin |
| Date Deposited: | 12 Mar 2019 12:15 |
| Last Modified: | 12 Mar 2019 12:17 |
| URI: | https://bnu.repository.guildhe.ac.uk/id/eprint/17582 |
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