The Evolving Relationship between the Consumer, Advertising, Culture, and Media Consumption
Davies, Vic (2018) The Evolving Relationship between the Consumer, Advertising, Culture, and Media Consumption. Journal of Euromarketing, 27. pp. 43-54. ISSN 1528-6967
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| Item Type: | Article |
|---|---|
| Keywords: | Advertising, digital advertising, media, ad agency, advertising agency, media agency, consumer, behavior. |
| Divisions: | College of Leadership and Innovation > Buisness Management |
| Depositing User: | Research and Knowledge Exchange Office Admin 1 |
| Date Deposited: | 12 Mar 2019 12:15 |
| Last Modified: | 26 May 2026 10:04 |
| URI: | https://bnu.repository.guildhe.ac.uk/id/eprint/17582 |
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