The Evolving Relationship between the Consumer, Advertising, Culture, and Media Consumption
Davies, Vic (2018) The Evolving Relationship between the Consumer, Advertising, Culture, and Media Consumption. Journal of Euromarketing, 27. pp. 43-54. ISSN 1528-6967
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| Item Type: | Article |
|---|---|
| Keywords: | Advertising, digital advertising, media, ad agency, advertising agency, media agency, consumer, behavior. |
| Divisions: | College of Leadership and Innovation > Business, Management and Marketing |
| Depositing User: | Research and Knowledge Exchange Office Admin 1 |
| Date Deposited: | 12 Mar 2019 12:15 |
| Last Modified: | 12 Jun 2026 10:21 |
| URI: | https://bnu.repository.guildhe.ac.uk/id/eprint/17582 |
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