Where Are the Social Media Eurocorns? Are US-Centric Social Media Platforms Delivering for Marketers Within Europe?
Hathaway, John P (2018) Where Are the Social Media Eurocorns? Are US-Centric Social Media Platforms Delivering for Marketers Within Europe? Journal of Euromarketing, 27. pp. 55-69. ISSN 1528-6967
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| Item Type: | Article |
|---|---|
| Keywords: | Social media, competitiveness, culture, marketing, digital marketing. |
| Depositing User: | RED Unit Admin |
| Date Deposited: | 12 Mar 2019 12:18 |
| Last Modified: | 12 Mar 2019 12:18 |
| URI: | https://bnu.repository.guildhe.ac.uk/id/eprint/17583 |
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