Making a Personal Difference; Communications in Healthcare
Nichols, Bill (2018) Making a Personal Difference; Communications in Healthcare. Journal of Innovative Business and Management, 11 (1). pp. 25-37. ISSN 1855-6175
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Abstract
Health Communications (HC) is a fast-growing, potent branch of communications. Previous studies confirm HC's antecedence of clinical outcomes from diabetes to cancer. Phase-I of a longitudinal study extends understanding of the HC process. Using primarily bivariate correlations, it confirms positive associations between a major learning intervention (an HC PG certificate?; a practitioner's communications effectiveness; and a five-indicator model of consequent communications behaviours. It also finds, via regression analysis, that practitioner knowledge transfer and return-on-investment reporting are her most influential behaviours.
| Item Type: | Article |
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| Keywords: | Health, Health Behaviour, Education, Communications |
| Depositing User: | RED Unit Admin |
| Date Deposited: | 03 Dec 2018 11:19 |
| Last Modified: | 23 Nov 2020 09:29 |
| URI: | https://bnu.repository.guildhe.ac.uk/id/eprint/17618 |
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