Just a noisy hall, where there’s a nightly brawl, and all that punk: The problematic union of craft beer and punk.
Fields, Paul (2022) Just a noisy hall, where there’s a nightly brawl, and all that punk: The problematic union of craft beer and punk. Punk and Post Punk. ISSN 2044-1983
|
Text (Author-Accepted Manuscript)
18580_Paul Fields P+PP Accepted Manuscript (002)-combined.pdf - Accepted Version Available under License Creative Commons Attribution Non-commercial No Derivatives. Download (469kB) | Preview |
Abstract
It has been claimed that craft beer and punk are bedfellows. There are large numbers of Millennials among drinkers of craft beer and fans of punk, and each can play a significant role in drinkers’ and fans’ identities. Communities are built around the appreciation of each, and precision is important. Subtle distinctions between different craft beers are magnified to craft beer drinkers; subtle differences in sound between different punk bands are magnified to committed punk fans. Obscure craft beers manufactured in low numbers reflect the limited run of 100 units of an album pressed on vinyl by an obscure punk band. These similarities have not gone unnoticed by craft breweries or punk bands. Scottish brewery BrewDog uses the word ‘punk’ in its products and literature; US brewery Stone Brewing partnered with US punk band NOFX to produce a NOFX-branded craft beer. However, both breweries have suffered as a consequence. This article reflects on both breweries’ appropriation of punk and considers factors that contributed to problems that they subsequently encountered. In both cases, though in different ways, conceptions of punk that are lazy, platitudinous or both have contributed towards the issues suffered.
| Item Type: | Article |
|---|---|
| Additional Information: | © Fields, Paul (2022) . The definitive, peer reviewed and edited version of this article is published in Punk & Post Punk and is available online at the following links: https://www.ingentaconnect.com/content/intellect/punk/pre-prints/content-punk_intellect_00160 / https://doi.org/10.1386/punk_00160_1. The copyright of both Intellect Publishing and Punk & Post Punk is acknowledged. |
| Keywords: | BrewDog, genre theory, mainstream, NOFX, subculture, Stone Brewing |
| Depositing User: | RED Unit Admin |
| Date Deposited: | 30 Sep 2022 13:53 |
| Last Modified: | 28 Sep 2023 03:00 |
| URI: | https://bnu.repository.guildhe.ac.uk/id/eprint/18580 |
Actions (login required)
 |
Edit Item |