Assessing the impact of customer engagement on brand performance: The Mediating Role of Customer-Based Brand Equity (CBBE)

Gundona, Ireneus and Yamoah, Fred A. (2023) Assessing the impact of customer engagement on brand performance: The Mediating Role of Customer-Based Brand Equity (CBBE). In: UNSPECIFIED Springer International Publishing, Switzerland, pp. 403-423.

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Item Type:	Book Section
Depositing User:	RED Unit Admin
Date Deposited:	24 Feb 2025 09:31
Last Modified:	24 Feb 2025 09:38
URI:	https://bnu.repository.guildhe.ac.uk/id/eprint/19585

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