The Mediating Role of Trust in the Relationship Between Corporate Image, Security, Word of Mouth and Loyalty in M-Banking Using among the Millennial Generation in Indonesia

Purwanto, Edi, Deviny, July and Mutahar, Ahmed M (2020) The Mediating Role of Trust in the Relationship Between Corporate Image, Security, Word of Mouth and Loyalty in M-Banking Using among the Millennial Generation in Indonesia. Management & Marketing. Challenges for the Knowledge Society, 15 (2). pp. 255-274.

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Item Type: Article
Additional Information: Q3, Scopus Indexed, CiteScore: 1.5
Depositing User: Research and Knowledge Exchange Office Admin 1
Date Deposited: 13 May 2025 12:48
Last Modified: 13 May 2025 15:15
URI: https://bnu.repository.guildhe.ac.uk/id/eprint/20106

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