Impact of Bank’s Customer Relationship Management on Customer Satisfaction and Loyalty of SMEs: The Moderating Role of Advisory Services and Capacity Building
Obuobi, Genevieve Pearl Duncan, Yamoah, Fred A. and Haque, Adnan ul (2023) Impact of Bank’s Customer Relationship Management on Customer Satisfaction and Loyalty of SMEs: The Moderating Role of Advisory Services and Capacity Building. In: Corporate Management Ecosystem in Emerging Economies. Springer Nature Link, pp. 185-211.
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Access this via: https://doi.org/10.1007/978-3-031-41578-4_11
| Item Type: | Book Section |
|---|---|
| Depositing User: | RED Unit Admin |
| Date Deposited: | 27 May 2025 12:26 |
| Last Modified: | 27 May 2025 12:26 |
| URI: | https://bnu.repository.guildhe.ac.uk/id/eprint/20246 |
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