Impact of Bank’s Customer Relationship Management on Customer Satisfaction and Loyalty of SMEs: The Moderating Role of Advisory Services and Capacity Building

Obuobi, Genevieve Pearl Duncan, Yamoah, Fred A. and Haque, Adnan ul (2023) Impact of Bank’s Customer Relationship Management on Customer Satisfaction and Loyalty of SMEs: The Moderating Role of Advisory Services and Capacity Building. In: Corporate Management Ecosystem in Emerging Economies. Springer Nature Link, pp. 185-211.

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Access this via: https://doi.org/10.1007/978-3-031-41578-4_11

Item Type:	Book Section
Depositing User:	Research and Knowledge Exchange Office Admin 1
Date Deposited:	27 May 2025 12:26
Last Modified:	20 Jun 2026 01:00
URI:	https://bnu.repository.guildhe.ac.uk/id/eprint/20246

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