Evaluation of urban tourism products: Kuala Lumpur as a destination of choice

Malek, Anahita and Mohamed, Badaruddin (2014) Evaluation of urban tourism products: Kuala Lumpur as a destination of choice. Rrevista de Turismo e Desenvolvimento, 21/22. pp. 83-93.

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Abstract

Urban tourism has emerged as a significant and distinctive form of tourism, yet it has received a disproportionately small amount of attention in tourism research. Research on urban tourism is rarely conducted among Asian countries such asMalaysia. Therefore, this research attempts to evaluate and investigate the development of urban tourism products in the biggest urban area in Malaysia, Kuala Lumpur (KL), using a strategic planning method, namely, the SWOT analysis. Findings of this study will have implications toward the future planning, development, and management of tourism products and facilities.

Item Type:	Article
Keywords:	urban tourism, Tourism Planning, Tourism development, SWOT analysis, Malaysia
Depositing User:	RKO Office Admin
Date Deposited:	08 Jan 2026 13:10
Last Modified:	08 Jan 2026 13:10
URI:	https://bnu.repository.guildhe.ac.uk/id/eprint/20789

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