Unravelling the complexity of destination image formation: A conceptual framework.

Iordanova-Krasteva, Elitza (2015) Unravelling the complexity of destination image formation: A conceptual framework. European Journal of Tourism Research, 11. pp. 35-56. ISSN 1995-7658

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Abstract

In an industry that sells experiences rather than tangible products, tourism destination image (TDI) is an important strategic marketing tool through which destinations compete with each other, strengthen their positioning on the market and attract potential visitors. TDI was an active area of researchers' investigation; however, in recent times it seems to have received less attention leaving a significant amount of unaddressed issues. The strength of this work comes essentially from the conceptual clarity it endeavours to provide by proposing a conceptual framework which explicitly displays the multi-staged process of TDI formation and a set of image determinants based on previous emperical TDI research or included in other TDI formation, and also highlights under-researched areas that still require researchers' attention.

Item Type:	Article
Keywords:	destination image, destination image elements, destination image formation, destination image conceptualization, destination image determinants, destination marketing
Divisions:	?? BucksNewUniversity ??
Depositing User:	ULCC Admin
Date Deposited:	03 May 2016 08:27
Last Modified:	11 Dec 2017 19:17
URI:	https://bnu.repository.guildhe.ac.uk/id/eprint/9413

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