Cultural events - a way of cities' image improvement: Linz - the cultural capital of Europe 2009

Iordanova-Krasteva, Elitza and Wickens, Eugenia (2008) Cultural events - a way of cities' image improvement: Linz - the cultural capital of Europe 2009. In: 4th International Tourism Conference 2008, November 2008, Alanya, Turkey. (Submitted)

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Abstract

During the past three decades the process of destination image formation occurred as a significant part in tourism research. Although many researchers have greatly contributed to this important research field, still several aspects of destination image are not well understood and require attention. Level of satisfaction, destination choice decision-making process, after-decision-making behaviours, intention to revisit and willingness to recommend are indisputably dependent on destination image. This paper looks at the concept of destination image and the instruments of measuring destination image. In particular, the process of destination image formation and the factors that shape the destination image is highlighted. Afterwards, a short review of the ECC Event and a literature review of the methodologies existing in the literature regarding measurement of destination image are presented. Finally, the research methodology that will be implemented in the measurement of the image improvement of Linz during the ECC Event in 2009 is shortly described. The rationale for undertaking this study is to provoke discussions whether the successful measurement of destination image requires the implementation of both qualitative and quantitative approaches, wherein the qualitative approach precedes the quantitative method. Moreover, the combination of structured and unstructured methods presents a unique opportunity to analyse the multidimensional character of destination image. Proceedings of the 4th International Tourism Conference 2008: "Cultural and Event Tourism: Issues & Debates", 5-9 November 2008, Alanya, Turkey, pp 487-508 2008

Item Type:	Conference or Workshop Item (Paper)
Divisions:	?? BucksNewUniversity ??
Depositing User:	ULCC Admin
Date Deposited:	19 Jun 2012 08:32
Last Modified:	11 Dec 2017 19:20
URI:	https://bnu.repository.guildhe.ac.uk/id/eprint/9868

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