Items where Author is "Sammour, Ammar"
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Sammour, Ammar, Yamoah, Fred A. and Faye, Sainey (2026) Balancing Innovation and Credibility: Customer Perception of AI – Generated Content of Legal Brands South Africa. In: At the Crossroads of Local and Global Disruptions: Transforming Organisations for Africa’s Future., 19th - 23rd May 2026, Manouba, Tunisia.
Han, Hongdan, Sammour, Ammar, Gao, Shang and Yamoah, Fred A. (2025) Digital Transformation Impacts Organisational Change in the Role of Accountants and Auditors: An Exploratory Study. Journal of Organizational Change Management. ISSN 1758-7816 (In Press)
