Items where Division is "College of Leadership and Innovation > Buisness Management" and Year is 2018

Davies, Vic (2018) The Evolving Relationship between the Consumer, Advertising, Culture, and Media Consumption. Journal of Euromarketing, 27. pp. 43-54. ISSN 1528-6967

Hathaway, John P (2018) Where Are the Social Media Eurocorns? Are US-Centric Social Media Platforms Delivering for Marketers Within Europe? Journal of Euromarketing, 27. pp. 55-69. ISSN 1528-6967

Paa-Kerner, Greta (2018) Pan-European Digital Marketing Tactics: A One-Size-Fits-All Approach? Journal of Euromarketing, 27. pp. 7-25. ISSN 1528-6967

Sylvester, Ray (2018) Can a Popular Music Artist Be Justifiably Regarded as a Brand? Doctoral thesis, Buckinghamshire New University (validated by Brunel University London).

Unuafe, Emmanuel (2018) Developing Framework for Improving the Nigerian Public Sector Construction Projects Selection Processes. Doctoral thesis, University of Bedfordshire.